Playful Kiss (2010 South Korean Drama)

Playful Kiss (Korean: 장난스런 키스; RR: Jangnanseureon Kiseu) is a South Korean television drama that aired on MBC from September 1 to October 21, 2010. The series is a romantic comedy based on the Japanese manga Itazura na Kiss by Kaoru Tada. It follows the relationship between Baek Seung-Jo, a student with a genius IQ, and Oh Ha-Ni, a student who struggles academically but remains persistent in her pursuit of love.

Promotional poster for the drama Playful Kiss

Production

The production of Playful Kiss began on July 22, 2010. The series was directed by Hwang In-Roe, Kim Do-Hyung, and Kim Jung-Hyun, with a screenplay by Ko Eun-Nim. The drama occupied the Wednesday and Thursday 21:55 time slot on MBC, succeeding Road No. 1 and preceding Home Sweet Home.

Cast

The main cast includes:

Kim Hyun-Joong as Baek Seung-Jo
Jung So-Min as Oh Ha-Ni
Lee Tae-Seong as Bong Joon-Gu

International Distribution

The drama achieved international reach, with broadcast rights sold to 11 countries, including Japan, Hong Kong, Thailand, and the Philippines. Total sales for these rights were approximately 4 billion KRW (roughly 3.6 million USD).