Ms. Incognito

Ms. Incognito (Korean: 착한 여자 부세미; RR: Chakhan Yeoja Busemi) is a South Korean television series that aired on the ENA network in 2025. The drama, directed by Park Yoo-Young and written by Hyun Gyu-Ri, consists of 12 episodes and was broadcast on Monday and Tuesday nights at 22:00.

Plot

The story follows Kim Young-Ran (played by Jeon Yeo-Bin), a bodyguard for the owner of the Gasung Group. Struggling with financial hardship, she is presented with a life-changing opportunity: a contract marriage with the ailing owner of the Gasung Group. To protect the owner's inheritance from those seeking to seize it, Kim Young-Ran must adopt the identity of Bu Se-Mi, a woman from a wealthy background known for her warm personality. Under this guise, she begins working as a kindergarten teacher in a rural village. While the villagers embrace her, she faces scrutiny from Jeon Dong-Min (played by Jin Young), a single father and local strawberry farmer whose son is in her class.

Ms. Incognito promotional poster — Promotional poster for the drama series Ms. Incognito.

Cast

The series features an ensemble cast including:

Jeon Yeo-Bin as Kim Young-Ran / Bu Se-Mi
Jin Young as Jeon Dong-Min
Seo Hyun-Woo as Lee Don
Jang Yoon-Ju as Ga Sun-Young
Joo Hyun-Young as Baek Hye-Ji

Jeon Yeo-Bin, who portrays the lead character Kim Young-Ran.

Broadcast History

Ms. Incognito premiered on ENA on September 29, 2025, and concluded its run on November 4, 2025. It occupied the Monday and Tuesday 22:00 time slot, following the conclusion of My Troublesome Star and preceding the broadcast of Heroes Next Door.