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South Korean Cinema

Happiness for Sale (2013 Film)

Happiness for Sale (Korean: 미나 문방구; RR: Mi-Na Moonbanggoo) is a 2013 South Korean comedy-drama film directed by Jung Ik-Hwan. The film explores themes of childhood, family, and personal growth.

Happiness for Sale promotional poster
Promotional poster for the film Happiness for Sale.

Plot

Kang Mi-Na (Choi Gang-Hee) is a tax collector in Seoul who has little interest in her hometown of Muju. After her father is hospitalized, she is pressured to sell his struggling stationery store, Mi-Na's Stationery. Following a personal crisis involving a breakup and a professional suspension, Mi-Na returns to Muju with the intention of liquidating the property. To sell the store, she finds herself tasked with managing it, which forces her to confront her childhood memories and reconnect with the local community. Meanwhile, Choi Kang-Ho (Bong Tae-Gyu), a former classmate of Mi-Na, returns to the town to work as an elementary school teacher.

Production

The film was produced by Kim Chul-Woong and Kim Ho-Se. Principal photography commenced in September 2012 and concluded on November 25, 2012. The final scene, which depicts an autumn school field day, was filmed at an elementary school in Gyeongju, South Korea.

Choi Gang-Hee
Choi Gang-Hee, who portrays Kang Mi-Na.
Bong Tae-Gyu
Bong Tae-Gyu, who portrays Choi Kang-Ho.
Joo Jin-Mo
Joo Jin-Mo, who portrays Kang Bong-Geun.

Cast

  • Choi Gang-Hee as Kang Mi-Na
  • Bong Tae-Gyu as Choi Kang-Ho
  • Joo Jin-Mo as Kang Bong-Geun (Mi-Na's father)
  • Park Sa-Rang as young Kang Mi-Na
  • Goo Seung-Hyun as young Choi Kang-Ho
  • Kim Won-Hae as a candy/snack salesman
  • Kwon Hae-Hyo as Kang Mi-Na's boss
  • Park Young-Gyu as Lee Jae-Geun
  • Lim Won-Hee as a man at city hall
Park Sa-Rang
Park Sa-Rang.
Goo Seung-Hyun
Goo Seung-Hyun.
Kim Won-Hae
Kim Won-Hae.
Kwon Hae-Hyo
Kwon Hae-Hyo.
Park Young-Gyu
Park Young-Gyu.
Lim Won-Hee
Lim Won-Hee.
Scene from the film
A scene from the film.

End of story