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Television Drama

Cheongdam-dong Alice

Cheongdam-dong Alice (Korean: 청담동 앨리스) is a South Korean television series that aired on SBS from December 1, 2012, to January 27, 2013. The drama consists of 16 episodes and was broadcast in the Saturday and Sunday 22:00 time slot. The series explores themes of social mobility, class disparity, and personal ambition within the context of the high-end fashion industry in Seoul.

Promotional poster for Cheongdam-dong Alice
Promotional poster for the series.

Plot

The story follows Han Se-gyung, a young woman with a determined and positive outlook on life. Despite her belief that hard work leads to success, she struggles to advance in her career after joining a clothing company, where she is relegated to performing menial tasks rather than design work. Her perspective on life is challenged when she encounters a former high school classmate who has achieved a higher social status, prompting her to re-evaluate her own path.

Production and Background

The title refers to the Cheongdam-dong neighborhood in the Gangnam District of Seoul. This area is widely recognized for its concentration of luxury fashion boutiques and high-end retail establishments, often referred to as the city's "Fashion and Art Street." The drama occupied the SBS weekend time slot following the conclusion of Five Fingers and was succeeded by Incarnation of Money.

Moon Geun-young
Moon Geun-young, who portrays Han Se-gyung.
Park Si-hoo
Park Si-hoo, who portrays Cha Seung-jo.
So E-hyun
So E-hyun, who portrays Seo Yoon-joo.
Kim Ji-suk
Kim Ji-suk, who portrays Tommy Hong.

Cast

  • Moon Geun-young as Han Se-gyung
  • Park Si-hoo as Cha Seung-jo
  • So E-hyun as Seo Yoon-joo
  • Kim Ji-suk as Tommy Hong
Cast promotional image
The main cast of Cheongdam-dong Alice.

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