Branding in Seongsu

Branding in Seongsu (Korean: 브랜딩 인 성수동) is a South Korean television drama series that aired from February 5 to March 14, 2024. The series was broadcast on the platform U+mobiletv and consists of 24 episodes.

Plot Synopsis

The story centers on Kang Na-Eon (played by Kim Ji-Eun), a highly ambitious and workaholic team leader at the marketing firm Seongsu Agency. Her relentless pursuit of success has earned her numerous professional enemies. Her career reaches a pivotal moment when she secures an exclusive marketing contract with XU Cosmetics, a deal that promises to elevate her to an executive position within the parent company, Segye Group.

Her professional life intersects with So Eun-Ho (played by Lomon), a sincere and somewhat naive intern at the same agency. Conflict arises when Eun-Ho advocates for local handmade shoemakers who face displacement due to a new XU Cosmetics pop-up store project. As Na-Eon and Eun-Ho clash over their opposing professional ideals, they become involved in a mysterious incident that results in them swapping bodies.

Cast

The series features an ensemble cast across various organizations:

• Kim Ji-Eun as Kang Na-Eon
• Lomon as So Eun-Ho
• Yang Hye-Ji as Do Yoo-Mi
• Kim Ho-Young as Cha Jung-Woo

Production

The drama was directed by Jung Heon-Soo, with the screenplay written by Choi Sun-Mi and Jeon Sun-Young. It is set against the backdrop of the Seongsu-dong neighborhood in Seoul, known for its mix of industrial history and modern commercial development.